Why Article Marketing Is Vital To Your Internet Marketing Efforts

Reproduced with acknowledgements to David Sharp, author of Internet Marketing Today

Some folks think that Internet marketing and article marketing are the same thing, but this is not necessarily so.  Internet marketing is just that, marketing on the Internet, whilst article marketing is just one of the ways you can do this.  It is widely recognised that no Internet marketing campaign can be complete without some form of article marketing being included. Therefore Internet marketing and article marketing really do go together, simply because using articles to market yourself, or your website is absolutely essential in creating that complete marketing strategy.

We all know that there are plenty of different Internet marketing strategies that you can utilize to get your name out there. The downside of this is that most forms of Internet marketing have some sort of expenses, because, as we know advertising isn’t free.

One of the exceptions to this of course is article marketing, which can be a totally free advertising resource. When it comes to Internet marketing, article marketing is an excellent means for getting information out there, as well as creating powerful back links to your website.

Here are some of the benefits of article marketing to consider.

- Article marketing creates powerful links from high page ranking websites back to your own website.  As we all know the more links we have coming to our sites then the better our websites will rank in the natural search engine results.

- By providing valuable information in the articles that you create, you will be establishing yourself as a trusted authority on the keywords, niches or subjects that you are focusing on. When your readers know they can count on you for real, honest information, they will keep coming back for more.

- By adding a byline or resource box to your content you will be giving potential customers a way to contact you after reading your valuable content. Not only will this create powerful links, but it will also help connect additional traffic to your website that you would not normally be able to get.

- By creating articles optimized for search engines you will be improving your overall traffic and even your overall page rank by submitting to content sites with high page ranks and authority.

While there are many different ways to market your site, one of the most powerful and effective, is to use easy to read article content, that gives solid information to your visitor, combined with a call to action for readers to visit your website for more information, or better still to sign up for your newsletter.  This way you can keep bringing visitors back to your site.